When it comes to differentiating between email marketing and social media marketing, there is always a heated debate inside marketing circles. However, it is advisable to include both email and social media marketing campaigns for your online business in order to get the maximum return on investment. These two are distinct marketing channels and can be effective for specific categories of your business.
Email Marketing vs. Social Media Marketing
Email marketing is no doubt a vital part of every marketing campaign and so is social media marketing. Check out the difference between the two here.